Technology and its manifestation clout empower the world and its people to a more advanced expedient succession brought by the cyber realm. It is with this phase that gave birth to an era of endless innovative possibilities, discoveries and creation. What would be the latest for the year 2013?
For the latest trending issue, many are talking about Google Glass. And at this time, usage of the phrase “game changer” may not be an overstatement. Google opened our eyes to the countless of possibilities built-in of an arresting wearable technology that is getting hailed as one of the countless cogent advancements in claimed accretion over the contempt years. A sleek technology designed for the human face, Google Glass delivers a killer augmented reality experience that will undoubtedly have profound implications on how we interact with the world around us.
Although the mass-market preface won’t take place until next year, we already know that Glass makes it promising for users to record and share photos, obtain directions through voice control, participate in Google+ hangouts, view language translations, etc. But there’s also an incalculable array of other innovative things we can do that we haven’t even given consideration momentarily. That’s perhaps the most exhilarating contemplation of all. It isn’t complex to envision, how perceptive marketers may already be preparing what their companies and their clients will accomplish to exploit on the inherent potential of Glass in the realm of retail. Google’s video demonstration couldn’t help its spectators but marvel at the potential of mobile messaging junction with Google Glass.
Greg Stuart, CEO of the Mobile Marketing Association, sees the potential too, saying that Google Glass could impact marketing in unprecedented ways. “I believe in the ingenuityof people,” he told Ad Age, and our ability to fill white space.” For retailers, Google Glass represents a new way to leverage location and SMS to drive behaviors before consumers reach a store, let alone once they enter.
Imagine getting a message that there is a sale on Coach Purses at Macy’s because you are in the premises of the ladies wear section. Based on your position within the store (using NFC perhaps), you are presented with a wealth of pertinent information as you approach the purse area. There within your purview are prices, color choices, customer reviews, comments, and more. If that isn’t a revolutionary marketing experience for retail, I don’t know what is.