Mobile has become “the most personal-most pervasive-media in history”: new MMA ‘Smartgraphic’

posted May 4, 2012 by Joe Soto

On May 3, 2012, The Mobile Marketing Association (MMA) released its new Smartgraphic entitled “Who’s turning you on” that marks the launching of their infographic series. This series of infographics known as the MMA ‘Smartgraphics’ is all about mobile and mobile marketing and will illustrate how mobile channel is revolutionizing how consumers and marketers interact.

John Bianchi, MMA Director of Communications says,

This new series of infographics, which will be released periodically, is entirely focused on mobile. MMA SmartGraphics will present compelling information on consumer habits, the growth of the channel, and the many aspects of mobile marketing.

MMA’s first Smartgraphic provides interesting information on how mobile has become “the most personal-most pervasive-media in history”. One good example is this surprising fact:

1 in 4 mobile users admit that they may be addicted to their mobile phone.

See the infographic below for more interesting facts

Are you one of the many mobile users who leave their mobile device on all the time? Share your insights on Facebook and Twitter!

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Facebook’s Mobile Monetization Strategy: driving traffic to mobile apps

posted May 1, 2012 by Joe Soto

source: insidefacebook.com

Facebook announced today through its developer blog that it drove over 160 million visitors to Facebook-integrated mobile apps in April, a substantial rise from the 60 million visits it sent last February. These 160 million visitors generated 1.1 billion visits to mobile apps compared to 320 million visits in late February.

Facebook also reported that:

-Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook

Contrary to the belief that Facebook is competing with Android and iOS in revenue, Facebook, in reality benefits from the news feeds that these platforms produce by making money on ads.

The iPhone app, Viddy is a proof of how advantageous this win-win relationship with Facebook is. By integrating with Facebook, a very astute move from the company, it has grown its userbase to more than 16 million registered users.

Other apps that have benefited from this mobile boost from Facebook include BranchOut, a professional networking site, which has grown its users from one million monthly active users to more than 12.5 million monthly active users in only 12 weeks; and the social movie review site Flixster which has boost its visitors to ten times in just 4 weeks.

 

 

 

 

 

With this announcement, it will come as no surprise that more apps will integrate with Facebook over the years. This means one thing to Facebook addicts: more cool apps to look forward to in years to come!

Do you agree that this is a great mobile strategy? Let’s discuss on Facebook and Twitter!

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The Pinterest Craze Explained [Infographic]

posted May 1, 2012 by Joe Soto

Launched merely 25 months ago, Pinterest has already taken its spot on the top 10 social networking sites globally. With over 2.3 billion views and 4 million unique visitors in March of 2012 alone, this visual online Pinboard was reported to have generated more revenue per click than Facebook and Twitter.
This infographic created by Tamba, UK’s award winning digital advertising agency summarizes why marketers should be on Pinterest

What do you think of Pinterest? Share your ideas on Facebook and Twitter!

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Google’s “Mobile playbook”: Helping businesses build their mobile presence [VIDEO]

posted April 26, 2012 by Joe Soto

In a mobile world where people spend more time on their phones, ways are changing on how people engage with businesses.

As a part of Google’s advertising strategy, the most popular search engine focuses on helping advertisers and businesses add value to their marketing spend. Google releases a mobile website called “The Mobile PlayBook: The Busy Executive’s Guide to Winning with Mobile” that will help businesses take advantage of mobile marketing and help them to better engage to mobile consumers.

Here is Bloomberg’s interview with Jason Spero, head of Google global mobile sales

 

I bet we would all agree that we are using our phones more these days. Should advertisers pay attention to mobile marketing? Share your insights in the comments or join us on Facebook and Twitter

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AT&T 4G, T-Mobile 3G recognized as the fastest wireless networks in PCWorld Mobile report

posted April 18, 2012 by Joe Soto

AT&T and T-Mobile tops in PC World’s most recent speed test of the nation’s top four wireless carriers (AT&T, Sprint, T-Mobile, and Verizon). The nationwide study involves speed tests of network services in 13 different cities of the United States. The 3G and 4G performance test includes the following cities:

  • Atlanta
  • Boston
  • Chicago
  • Dallas
  • Denver
  • Las Vegas
  • Los Angeles
  • New Orleans
  • New York
  • San Francisco
  • San Jose
  • Seattle
  • Washington, D.C.

On the average, AT&T’s 4G LTE topped for the fastest wireless service in downloads, and T-Mobile’s HSPA+ 21 was hailed the fastest for uploads and downloads in 11 out of 13 cities for 3G test. Verizon’s LTE 4G made it as the fastest for upload speeds, while Sprint remains at the bottom for both uploads and download speeds.

wireless_average_speeds_pcworld

Source: www.pcworld.com

 

The results of our tests suggest that T-Mobile isn’t just the “low-cost leader,” either; its data service rivals those of AT&T and Verizon. The fact is that many (though not all) consumers can save money with a T-Mobile plan–and get good data service, too.

“The big winner here is T-Mobile,” says Sanford Bernstein’s Moffett. “If you can get past the ’4G versus faux-G’ hurdle, T-Mobile’s network offers very good value for the money.”

Click here to see PCWorld’s city-by-city performance charts.

Overall, PCWorld concluded that Wireless data speed in 13 cities have dramatically increased in terms of download speed by over three times compared to 2010 which apparently proves the 4G advantage. http://www.pcworld.com/article/221931/4g_wireless_speed_tests_which_is_really_the_fastest.html

PC World Report

 

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Samsung phone sales expected to have soared in Q1, knocking Nokia off the top spot

posted April 13, 2012 by Joe Soto
nokia_beats_samsung

Photo Source: www.thinkdigit.com

After 14 straight years as the leading global mobile phone seller, Nokia will finally have to step down as Samsung takes over the number one spot in phone sales.

Nokia had released their total sales on Wednesday and declared a total of 83 million mobile phones sold from January to March, with 71 million low-end models and 12 million smartphones. Set to release sales figure not sooner than April 27, Samsung Electronics Co is expected to have sold 88 million handsets in the year’s first quarter. This figure is based on Reuters poll of analysts and if true, Samsung will outsell Nokia for the first time, making the Korea-based electronics company the new leader in the global mobile market.

With Smartphones’ popularity and Nokia’s failure to excel in the Smartphone race and beat Samsung’s  Galaxy S mobile  phones, Samsung has been expected to beat the world’s most popular cellphone brand, but not too soon.

Kin Young Chan, an analyst in Seoul said:

“Nokia is slower than expected in responding to the smartphone market, whereas Samsung is doing better with models like the Galaxy Note. The net result is Samsung edging out Nokia faster than expected.”

Being knocked off the top spot will surely come as a great disappointment to the Finnish multinational corporation, but if truth be told, it will not affect them in any other way.

As Carolina Milanesi, an analyst at Gartner said:

“I think it will hurt them from a PR perspective, but in reality it does not change anything: at the end of the day the problems are the same if they remain the No 1 or become the No 2.”

 

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Zynga’s ‘Draw Something’ Rated Number One in the App Store

posted April 11, 2012 by Joe Soto

Released merely two months ago, the Pictionary-inspired social game Draw Something, has reached a staggering 50 million downloads in just a matter of 50 days since its launch- that’s over a million daily downloads – making it the fastest growing original mobile game of all time. More than 6 billion drawings have been created using the mobile app, knocking ‘Angry Birds Space’ off the number one spot on Apple Store’s Top Paid Apps, Top Free Apps and Top Grossing Apps.  Draw Something has also become the most popular game on Facebook with constantly increasing number of daily active users of over 14.3 million as reported by AppData.

Hailed as “The Pictionary for the digital era”, Draw something was released on Feb 6th and acquired by Zynga on March 23rd when it purchased OMGPOP, a New York-based game developer for $180 million after it beats Zynga’s ‘Words with Friends’ for top Facebook connect app by daily active users. Now with over 33.2 million active users, it beats  Zynga’s CityVille and Texas Hold’em Poker combined.

The NextWeb shares this amazing infographic made by Couchbase, a company based in California that offers NoSQL database. This infographic summarizes Draw Something’s record-breaking growth

Draw Something Infographic

Source: TNW

 

Are you hooked on Draw Something? Share you insights by leaving comments below.

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Why the New iPad’s Retina Display is better – or NOT

posted March 21, 2012 by Joe Soto

Photo credit: Mashable.com

The third generation iPad, iPad 3 or more commonly known as the “New iPad” released last week is said to feature “one of the highest resolution displays” for mobile devices. Considering its resolution of 2048×1535 which is 4 times the resolution of the previous 1024 x 768 resolution of iPad 2, it may indeed be another revolutionary creation by Apple that any iPad enthusiast should get ahold of.

With 3.1 million pixels- 2 million greater than HDTV- and a 44% increase in color saturation, the new iPad displays images or video clips just like the real thing. It features sharp, accurate and detailed display in the same 9.7 inch LED screen.

To top it all off, experts claim that iPad’s “resolutionary” 264 pixels per inch Retina Display compared to the previous 132 pixels per inch, decreases eye strain caused by carrying out a visually tedious task on a computer or mobile device.  iPad’s Retina Display will visually benefit users when iPad is used for gaming, watching HD movies and best when reading.

But is Retina Display really better than its previous resolution?

Amid all the positive feedback, some criticisms about this new iPad Retina Display are coming out. iPad users have been complaining of its warm/yellowish hue and are sending out requests for Apple to create a brighter screen in addition to the Retina Display. One technique seems to resolve this issue though: give your new iPad some time and screen will eventually solve the problem by itself -or at least this works for some.

What do you think of the new iPad? Join the discussion on Facebook and Twitter.

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A History of Mobile Productivity [INFOGRAPHIC]

posted August 11, 2011 by Joe Soto

Think of the many ways your mobile device makes your life easier.  Now try to figure out how you got anything accomplished 20 years ago.  It is amazing how much we rely on our mobile devices for so many day-to-day activities.  We found a wonderful infographic that shows the complete history of mobile productivity:

What do you think about this infographic?  Let us know on Facebook and Twitter!

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