Monthly Archives: May 2012

Yahoo‘s new mobile browser, Axis makes search results “faster, smarter”.

posted May 24, 2012 by Joe Soto

Previously reported to have lost out to Google in the search engine market, Yahoo attempts to take control and reclaim its spot as a leading search company. Yahoo, acknowledging the power of mobile to reach more customers and the need … Continue reading →

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Facebook continues to boost its mobile strategy: acquires Mobile app Karma

posted May 20, 2012 by Joe Soto

The mobile app Karma announced Friday that it is taking “social gifting to the next level” as it has been acquired by Facebook. Lauched in Febuary, The Karma app uses Facebook information to remind users of birthdays or other important … Continue reading →

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Mobile has become “the most personal-most pervasive-media in history”: new MMA ‘Smartgraphic’

posted May 4, 2012 by Joe Soto

On May 3, 2012, The Mobile Marketing Association (MMA) released its new Smartgraphic entitled “Who’s turning you on” that marks the launching of their infographic series. This series of infographics known as the MMA ‘Smartgraphics’ is all about mobile and … Continue reading →

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Facebook’s Mobile Monetization Strategy: driving traffic to mobile apps

posted May 1, 2012 by Joe Soto

Facebook announced today through its developer blog that it drove over 160 million visitors to Facebook-integrated mobile apps in April, a substantial rise from the 60 million visits it sent last February. These 160 million visitors generated 1.1 billion visits to … Continue reading →

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