Making Sense of Mobile Search for Businesses [INFOGRAPHIC]

This infographic created by Kaci Bower, Inbound marketing senior analyst at Marketing Sherpa, shows that 95% of Smartphone users look for local information. This can be a good opportunity for marketers to offer customers what they need, when they need it most.

“Optimizing our landing page for mobile search has increased calls and sales.” – Marketing insight

While more businesses are taking advantage of the traffic that comes from mobile, only 6% thinks that mobile is critical in achieving their marketing objectives.

Take a look at this infographic and learn why more marketers are leveraging the power of mobile search, and why some are still doubtful whether mobile search benefits them.

source: sherpablog.marketingsherpa.com

Are you one of the 6% who thinks mobile is critical for business? Let us know on Facebook and Twitter!