The oft-bashed QR code technology takes center stage in a Lexus print ad in Sports Illustrated‘s swimsuit edition this year. As the video above shows, if you line up your QR code-reader-equipped smartphone with the ad, the SImodels start prancing around. The … Continue reading
While BlackBerry has BBM, Apple has iMessage. Apple device owners are no stranger to the exclusive iMessage feature that was first introduced in iOS 5. Over the years, the feature has become a popular option and its user dependency … Continue reading
In terms of using mobile technology, global fast food chain McDonalds is no longer a stranger to it. In fact, they have made use of today’s advancements in technology to help them advertise their new products and campaigns. But … Continue reading
A recent survey conducted by the Association of National Advertisers together with MediaVest revealed that a remarkable number of marketers plan to increase their budgets on mobile marketing this year. From the 68 consumer and B2B marketers, the online … Continue reading
A month after Pope Benedict XVI’s official Twitter account was launched, more members of the Catholic Church have done their part to join the bandwagon. Self-proclaimed as the largest group of friars in the United States, the Holy Name … Continue reading
As 2012 draws itself to a close, here’s a look at the number of smart phone users around the world– just to prepare us for what’s to come in mobile marketing in 2013! Happy New Year folks! Learn about … Continue reading
Jeanne Hopkins, director of marketing at HubSpot and Jamie Turner, Founder of the 60 Second Marketer came up with this amazing list of remarkable facts about mobile marketing that will make you reconsider your marketing mix. Did you know that … Continue reading
According to statistics, out of 6.8 billion people in the world, 4 billion people own a mobile device, that’s more than the number of people who own a toothbrush (WHOA!). This figure alone should be enough invitation to marketers to … Continue reading
“Say hello to mobile radio,” said Spotify when it announced its mobile app debut on its blog last Tuesday. The Swedish online music service now offers free internet radio similar to Pandora Internet Radio for use on mobile devices. And … Continue reading
If you are a business owner and you still believe that having a mobile site is unnecessary, think again. Though you are only one of the 30% of business owners who think so, and though you can still categorize yourself … Continue reading
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Mar 01, 2013
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